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down2night Users—

This first week has been great! If you didn’t notice we added the down2night Channel which streams “Jukes,” nightlife live 24/7! In addition we provided you a song for the summer called “Money Stack,” by Clemm Rishad for free!

Since launching earlier this week, we have added two hot new channels to the site to define our concept down2night.com as a platform not a feature. At the bottom of the home page you’ll notice our Justin.TV channel and our Featured music artist which you can download/listen to for free.

We aim to be a the platform for anything nightlife from search, planning, SMS messaging, the singles scene to date spots to meeting with friends to showcasing the next hot song. We are only at the beginning.

Here is the list of major new features we have added to the down2night platform (during our private beta):
- Nightlife based social networking (your friends, messaging)
- Heat-map of the hottest spots
- Nightlife venue based search
- Search for the mood you’re in: after-work, happy-hour, swanky, chill
- See who’s going to a venue that night (i.e. tonight’s rally)
- Able to create a night invite, select the spots (one or multiple) you want to go, and then invite your friends you go out with to join you (evite style)
- Add your house or apartment as “your pad” which only your friends can see. Then you can then add this to your night invites
- Yahoo Maps Mash up (thermal heat map). you can see what spots are going to be hot tonight in your city with a thermal map style overlay (i.e. http://down2night.com/heatmap/san-francisco )
- Upload your pictures going out tag them to a venue’s page
- Now in 22 cities (Atlanta, Austin, Boston, Chicago, Denver, Honolulu, Houston, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Phoenix, Portland, San Diego, San Francisco, San Jose, Seattle, Toronto, Tri-Cities, Vancouver, Washington)
- Over 30,000 events across the US and Canada
- Mobile alerts for your favorite spots

Thank you for your support.

Carpe Noctum,

down2night Team

Website declares war on the ‘usual night’

San Francisco, CA / Seattle, WA – June 25, 2007 – Down2Night, Inc. announced today the launch of its nightlife destination platform, www.down2night.com, in over 20 major cities in the United States and Canada.

Down2Night’s website launch ushers in a new era of all-in-one functionality in collaborative, interactive nightlife planning. Down2Night’s innovative online platform allows users to easily search for nightlife events and venues in their respective cities based on a variety of categorical filters (music, vibe, crowd, area, etc.) and then easily invite friends via email or mobile text message (SMS).

“This system was born by necessity from our own experiences,” explains Down2Night’s CEO Geoffrey Nuval. “When Friday night rolled around, we still didn’t know where to go and who was going. By default, we’d end up going to the same old places and meet the same old people.

But nights out are too precious to waste on regularity. Down2Night.com encourages people to try new venues that match their tastes. Ultimately, d2n’s goal is to shake up the stagnant patterns of a city’s nightlife behavior. Carpe noctum, baby!”

Subscribed users, which the Company refers to as ‘nightlifers’, can access a host of features on their ‘nightlife profile’. A representation of each user’s nightlife personality, the profile allows users to track and discuss events they attended, post up pictures, and reconnect with fellow nightlifers. For the private party planner, Down2Night can list a user’s own spot as a venue/event available only to their respective d2n friends.

Finally, users undecided about their plans in the thick of the night can check out Down2Night’s signature “Nightlife Heatmap” (down2night.com/heatmap). A real-time graphic representation of where the nightlifers are gathered, the d2n Nightlife Heatmap ensures there’s a crowd – or lack thereof, depending on your tastes – wherever you go.

The Company plans to roll out a stream of additional innovative features in the following weeks and will go national with the website in a couple of months. In his closing remarks Geoffrey stated, “Now that we have built the base d2n platform, the things we are building on top is what I’m really stoked about – time to shock the world.”

About Down2Night, Inc.

Down2Night.com is a destination website that provides multiple tools (search, invite, profiles, heatmap) to help users solve that all important question: “What are we doing tonight?” Cities currently on the d2n platform include: New York, San Francisco, Los Angeles, Chicago, Boston, Seattle, Las Vegas, Miami, Atlanta, Toronto, Vancouver, Houston, Washington, DC, Honolulu, Philadelphia, Phoenix, Portland, San Diego, San Jose, Austin, and Denver. The Company plans to roll out additional cities every week and will build towards a national system. For more information, visit http://Down2Night.com.

Press Contact:

Geoffrey Nuval
CEO of Down2Night, Inc.
(206) 441-4399
press@down2night.com

  • Current Seattle Venues: 103
  • Current San Francisco Venues: 173
  • Current Tri-cities Venues: 22
  • Improved Navigation
  • Mashup with Yelp (http://www.yelp.com) showing snippets of the last 5 reviews added
  • Browse and view what other “spots” users have subscribed to
  • “Map My Spots”, which is a Google Maps mashup of your “spots” shown visually on a map
  • Mash up/Integration section for XML Feeds
  • Embeddable flash widget to display your favorite “spots” on your MySpace profile, blog, or personal web site
  • See who has subscribed to the same spots you have
  • RSS feed of the top events going down in your city
  • RSS feed of events going down at your “spots”
  • Select what days of the week you want to be notified via text message
  • Receive one text message at 3pm on each day you have selected, listing your spots and what events are going down on that night
  • Add new events at your “spots”
  • Vote on current events at your “spots”
  • Subscribe to your favorite nightlife “spots” (i.e. clubs, bars, lounges, and venues) in your city
  • Live search of the “spots” in your city
  • View how popular a “spot” is based on the number of subscribers, events, and messages
  • Add messages and discussion about “spots”
  • Upload an image to represent you on the down2night site

Posted by Nick Gonzalez

Click Here 

nullThe guys over at Synapse Life (a productivity suite) released today a new mobile nightlife service called Down2Night. Down2Night lets you use your cell phone to post and receive notices of events that are going on at your favorite local venues. Seattle is the first city covered by the service.

We covered Movoxx earlier, but their SMS service is for nightlife deals instead of coupons. Down2Night adds a web interface that lets you add events and chose the venues you want to receive updates from. Each night of the week you choose, Down2Night will send updates of the top voted event for each venue you’re subscribed to. The top event can be something listed by the venue’s owner, or even a big birthday bash being held that night. As the service grows, the most likely business model is the local advertising market. Everyone, though, is eager to get a hold of the elusive 18-35 crowd that makes up Down2Night’s target market.

So far the mobile components for services like Upcoming.org or Yelp haven’t begun to offer voting or subscriptions, but I suspect it won’t be long.

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6 Comments

  1. […] Original post by Nick and powered by Img Fly […]

    Pingback by The Gadget Zone » Down2Night Launches Mobile Nightlife — February 16, 2007 @ 8:10 pm


  2. […] Cellphone as nightlife guide […]

    Pingback by The Law of Mobility » Blog Archive » Converged Products: Week of 2/18/07 — February 19, 2007 @ 4:26 am


  3. What venues in Seattle subscribe to Down2Night?

    Comment by John — February 19, 2007 @ 9:55 am


  4. Good question. Century Ballroom, Flying Fish, the Showbox, Viceroy, Crocodile Cafe, Del Rey, Karma Martini Lounge, Amber, Columbia City Theatre, Dimitriou’s Jazz Alley, Havana, Marcus Martini Heaven, The Apartment… On second thought, just go here http://down2night.com/seattle

    Comment by Nick Gonzalez — February 20, 2007 @ 12:46 pm


  5. Shouldn’t this be part of the “Sponsored Links” section? Surely there are more compelling things to write about in the mobile world than down2night, who’s only mobile component appears to be an SMS notification tool (which a kid in their basement could whiz together in about 15 minutes)

    Comment by JB1 — February 22, 2007 @ 8:44 pm


I am not sure if I can go to a conference today without hearing the word “local”. It is hot. Why? Because it’s a great way to get into a niche that isn’t yet swamped with other sites. When Steve Rubel asked Jeff Jarvis how to get into blogging, Jeff replied that they should consider local. With sites like Yelp, Upcoming, Meetup, etc. growing in popularity, people want to know what’s happening and shaking in the local scene. down2night launched last week to show people what’s going down at a local event or party.

Whether it’s checking out a local barber, finding out which pizza place makes the best pie, or where to party, local is the hot thing for new bloggers. And if my 2007 prediction comes true, people will spend more time offline this year. And they will need local web sites to tell them where to go and what to do!

I think the key to mastering the local scene is not just to say focus on New York, Berlin, Tokyo or any other city. But find a niche within that city market. Own that niche. Then you could potentially copy the same model in other cities. Savory has done a good job at this in the high-end food space.

And, here is a picture I snapped in Manhattan. Bet you can’t guess where I snapped it. Let this picture serve as a reminder that you can really get down to local’s local when you target available women and men on one avenue in NYC. Of course the site does not appear to be as targeted.

Local


down2nightdown2night, a service that launched about a week ago has just introduced their service to the San Francisco area. Here are the updates they released today:

  • Added San Francisco with 150 spots
  • New Badges showing how many people are subscribed, number of upcoming events, and number of messages
  • Add messages, reviews, discussion to Spots on down2night
  • Get “My Spots” flash widget of your favorite spots to put on your Myspace profile, personal blog, or website
  • View your spots on a Google map to plan your night
  • Upload your profile image that shows up when you add messages
  • Added simple date chooser when adding events to a spot
  • Mashup and integration page added with XML feeds for down2night spots for developer use

I would still like to see integration with a service like Yelp - I think this integration could help the service because they already have thousands of reviews of local spots. These new updates should help the service grow as well. I look forward to testing it next time I am in SF.

Oh, I see what they did there. Clever PR people and their press release titles. Thanks to Mark at Down2Night.com for alerting me to this new roll-out, a social tool of sorts that lets you know about parties and other more-than-likely hip and happening events that are going on in your neck of the woods via SMS text messages. The alpha version of Down2Night.com just launched in Seattle, San Francisco, and Tri-cities, WA with other major cities across coming as “popularity and feedback pour in”. Now there’s confidence.

“This market segment is the most mobile-savvy group having SMS messaging experience, while also being the individuals that spend the most time and money attending musical events, and visiting clubs, lounges, and other nightlife establishments says Mark Michael CEO/Co-founder.”

Below are some other upgrades we did for the entire Down2Night.com service:

* New Badges showing how many people are subscribed, number of upcoming events, and number of messages
* Add messages, reviews, discussion to Spots on down2night
* Get “My Spots” flash widget of your favorite spots to put on your Myspace profile, personal blog, or website
* View your spots on a Google map to plan your night
* Upload your profile image that shows up when you add messages
* Added simple date chooser when adding events to a spot
* Mashup and integration page added with XML feeds for down2night spots for developer use

  • Click here
  • Earlier this month, Synapse Corporate Solutions unveiled a service called Down2Night that allows people to receive text messages on their mobile phones about events at local bars, clubs and restaurants. Now, the Seattle startup is rolling out the idea in San Francisco and the Tri Cities. San Francisco — a young city with plenty of nightlife– makes sense.
  • But the Tri-Cities? Are there even night clubs there?

    Mark Michael, a co-founder of Synapse, picked the Tri-Cities because he grew up in central Washington. Michael admits that there aren’t as many bars or clubs as the big cities, but he said there is a need to inform people of events at local establishments. So far, about 19 venues from the Tri-Cities are listing events through Down2Night, though Michael admits that it is a different mix than those listed in Seattle and San Francisco. “In the Tri Cities, Bonefish Grill is the place to be,” said Michael, adding that he loves the river towns of Richland, Kennewick and Pasco.

  • Posted by

    John Cook at 3:02 p.m. | Permalink | Comments (1)
    Categories: ,

    VentureBeat Original Post here

    By Matt Marshall 02.23.07 12:09 PM

    Here’s a story for SF Bay Area folks as you prepare for this weekend:

    down2night.bmpDown2Night is the latest social-networking site that lets you find out what is going on at bars and restaurants around town. You register, choose your favorite places around town, and it will send you updates about happy hours and other special events happening at those joints.

    Down2Night launched first in Seattle a few days ago, and today it launches in SF.

    Several sites have popped up to let you track the reputations of bars and restaurants in various cities, with Citysearch, Yelp and Yahoo perhaps the best known. But these don’t let you get updates from folks about what’s going on at your favorite joint, or network around them. MingleNow offers ways to communicate with friends about certain bars and restaurants, but its breadth of offerings is wide, and it doesn’t have a focused event feature that Down2Night offers. There’s also the funky What’sUpNYC.

    With Down2Night, after you select your favorite places, you can message people about them, register events (which Down2Night has to approve for now), and share a widget about your favorite places on your blog or profile at MySpace.

    Down2Night is built by the same team that developed SynapseLife, which is a set of productivity tools (email, calendar, to do-list, etc) all on a single page. This is a scrappy team, producing features quickly, and so be forewarned: This is very early; there are few events registered so far. That’s where you the users come in.

    down2ightscreen.bmp


    VentureBeat Community

    5 comments on this story

    VCD Cutter

    atriloqueb

    OK… so the information on this site is interesting… I don’t really think that they’re differentiated from anything else out there that provides reviews. There are some definitely possbilities there if they add additional services as long as they keep driving interesting contributors to their site.

    This is a valueable service and met be handy in feeding info into a site like metronist.com

    this will be HUGE in LA. Its not the fact that a person does not know what to do; its the fact that on any given night there is so much to do.

    It’s a good idea. I believe it works. Good luck!

    down2night

    Don’t always have time to check out what’s going on in your city? Want to be notified about what’s going on in your hot spot without always searching it out? You can now easily search for what’s going on in your city by receiving SMS alerts. The down2night.com d2n application allows users to subscribe and receive SMS alerts on mobile devices from their favorite venues.

    Users can browse venues in their areas, check out “what’s down”, with dates, times and a social voting mechanism. By voting on events that are being held at venues, users can judge how the turnout might be, and push it up on the list to become the most popular event. Users subscribe to the venues that they wish to receive information on through their city list, and then choose the day that they want to receive notification on. SMS notifications will list the most popular event for each location that is specified.

    Current cities include Seattle and Tri-Cities Washington, with San Francisco launching next. There are also plans to include New York City, Las Vegas, Boston, Austin, Miami, Chicago, and Atlanta in upcoming releases.